Hello and welcome to Time to Sparkle! We are five Skema Business School students coming from around the world, and as part of our Strategic Brand Management course, we decided to create this blog. Here we will talk about luxury and more precisely about the watch industry. Our passion for this sector leads us to choose this subject.

You will find articles about five iconic brands: Chaumet, Cartier, Rolex, Audemars Piguet and Breguet. We tried to share our knowledge (taken from our research) and to compare those brands based on topics like marketing, international expansion, their history, etc.

So, if you are about to buy your first luxury watch, or you are just interested by the industry and you want to know more the brands and the novelties in the market, you are in the good place!

- The Team